SEO and Meta Ads for D2C Shopify brands
Start with an audit if you want to know where growth is being lost. Move straight to ongoing work if the opportunity is already clear. Every offer has a defined scope, so you know what you're getting and what you're not.
Start with a diagnosis
SEO Audit
One-time · 5–7 business days · From $450
Who it's for: Shopify D2C brands that want to know where organic growth is being lost, and what to fix first, before committing to ongoing SEO.
The problem: Organic search isn't bringing in as many customers as it could, and it isn't clear whether the issue is technical, on-page, content or competition.
What I review:
- Organic performance: Search Console, GA4 organic performance, landing pages and query opportunities
- Technical SEO: indexation, crawlability, sitemap, robots.txt, canonicals, redirects, major technical issues and site speed
- On-page SEO: product and collection pages, metadata, headings, content structure, internal linking
- Keywords and search intent: commercial opportunities, intent mapping, content gaps
- Competitors: organic competitors, keyword and content gaps, structural opportunities
- Shopify-specific: collection architecture, product and category optimisation, duplicate and thin pages, navigation and internal linking
You receive: an SEO Audit Report, prioritised findings and recommendations, a 30/60/90-day SEO roadmap, and one strategy walkthrough call.
Not included: implementation, content writing, backlink building, developer work, ongoing monitoring, unlimited calls.
Natural next step: SEO Growth Management.
Meta Ads Audit
One-time · 3–5 business days · From $350
Who it's for: Brands already running Meta Ads, or preparing a stronger setup, that want an honest review before spending more.
The problem: Money is going into Meta, but it isn't clear whether the structure, tracking, creative or audiences are helping performance or holding it back.
What I review:
- Account: structure, campaign organisation, budget allocation, historical performance
- Tracking: Pixel and CAPI, event setup, conversion tracking, attribution considerations
- Campaigns: campaign and ad-set structure, targeting, budget distribution
- Creative: performance, messaging, hooks, formats, testing opportunities, creative fatigue
- Funnel: landing and product-page alignment, offer and message match, retargeting
You receive: a Meta Ads Audit with key findings, opportunities and recommendations, what to stop, fix, test and scale, a recommended next-step strategy, and one strategy walkthrough call.
Not included: campaign implementation, ad management, creative production, landing-page development, copywriting beyond recommendations, ad spend.
Natural next step: Meta Ads Growth Management.
Ongoing execution
SEO Growth Management
Monthly · 3-month initial engagement recommended · From $900/month
Who it's for: Brands with a clear SEO opportunity that need consistent, priority-based execution, whether after an audit or when the problem is already understood.
The problem: The opportunities are clear enough, but nobody is working through them consistently.
What's included each month (priority-based, not an unlimited checklist):
- Strategy and research: keyword research, search-intent mapping, competitor analysis, opportunity identification
- On-page: product and collection page optimisation, metadata, headings, internal linking
- Content: strategy, topic planning, briefs, optimising existing content
- Technical: monitoring, indexation, Search Console analysis, priority issues
- Authority: backlink opportunity research, link-building strategy, outreach direction
- Analysis: organic performance, ranking and query analysis
You receive each month: an SEO execution plan, agreed priority implementations, content recommendations and briefs, performance analysis, monthly and weekly reports, and a monthly strategy call.
Not included: full-time content writing, unlimited articles or backlinks, website development, graphic design, video production, major Shopify redesign.
Natural next step: D2C Customer Acquisition, when organic and paid can be run together.
Meta Ads Growth Management
One offer, two phases · Ad spend is separate and paid directly by you
Who it's for: Brands that need a Meta Ads account built or restructured properly, then managed through structured testing.
The problem: The account lacks a clean foundation for testing and scaling, or nobody is actively optimising it.
Phase A: Launch / Restructure · One-time · 7–10 business days, depending on complexity and responsiveness · From $750
Campaign architecture, audience strategy, budget allocation, prospecting and retargeting structure, and a testing framework. Pixel, event and conversion setup verification. Campaign, ad-set and ad setup, QA, and launch or relaunch.
You receive: account and campaign structure, tracking QA, testing framework, initial campaigns, launch or relaunch, and a handover with initial performance review.
Phase B: Ongoing Management · Monthly · From $900/month (larger or more complex accounts from $1,250/month)
Campaign monitoring, budget optimisation, audience analysis, creative performance analysis, testing, retargeting optimisation, restructuring and scaling decisions.
You receive each month: active campaign management, testing and optimisation actions, performance analysis, a monthly report and a monthly strategy call.
Not included: video, image or UGC production, landing-page or website development, unlimited copywriting.
Natural next step: D2C Customer Acquisition, when SEO and paid can be coordinated.
Coordinated acquisition
D2C Customer Acquisition
Monthly · 3-month initial engagement · From $1,750/month
Tagline: Organic search and paid social run as one acquisition system, not two separate services.
Who it's for: Shopify D2C brands where SEO and Meta Ads are genuinely connected, and where coordinating them makes more sense than managing each on its own.
The problem: Search and paid social are handled separately, so what one channel learns never reaches the other.
What's coordinated:
- SEO: keyword opportunity and search-intent analysis, on-page and product and collection optimisation, content strategy, technical monitoring, internal linking, link building, organic performance analysis
- Meta Ads: campaign management, budget optimisation, audience testing, retargeting, creative testing strategy, performance optimisation
- Across both: acquisition analysis, channel insights, landing and product-page recommendations, search insights informing paid messaging, paid insights informing content opportunities, and monthly growth priorities
You receive: SEO execution, Meta Ads management, cross-channel growth analysis, a monthly performance report and a monthly strategic review.
Not included: ad spend, unlimited content or backlinks, creative and UGC production, development and website redesign, email marketing, influencer marketing, other channels outside the agreed scope.
Natural next step: continued engagement after the first three months, with scope reviewed against your priorities.
Not sure where to start?
Send me your store URL and your biggest challenge. I'll recommend one next step, not a five-item menu.
No offer guarantees rankings, ROAS, CPA, revenue or sales. Performance also depends on your product, pricing, offer, creative, website experience, budget, competition and market conditions.