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Case studies

A hands-on project with real numbers, labelled by what it is: Meta Ads on my own Shopify store.

Real projects

Frame from a Housedify product-demonstration video showing stackable wardrobe organisers

Meta Ads · My own Shopify store

Housedify

Pixel & CAPI setupCreative testingAudience testing

Tracking-first Meta Ads testing on a brand-new Shopify store.

  • 10 sales across 2 products
  • Tracking verified before spend
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Sample Case Studies

Sample strategy project · SEO

Sample: Shopify SEO Audit

Collection architectureSearch intent30/60/90 roadmap

A worked example of how I'd audit a fictional specialty coffee store: what I'd check, how I'd prioritise and what the deliverables look like.

Fictional brand. No real data or results.

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Sample strategy project · SEO + Meta Ads

Sample: Integrated acquisition plan

Cross-channel insightsMessage matchMonthly rhythm

A worked example of how I'd coordinate SEO and Meta Ads for a fictional home-office ergonomics store: what each channel can teach the other, and how I'd prioritise.

Fictional brand. No real data or results.

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Sample strategy project · Meta Ads

Sample: Meta Ads Audit

Tracking reviewCreative testingStop, fix, test, scale

A worked example of how I'd audit a fictional accessories store's Meta Ads account: what I'd check first, how I'd prioritise and what the plan looks like.

Fictional brand. No real data or results.

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Not sure where to start?

Send me your store URL and your biggest challenge. I'll recommend one next step, not a five-item menu.

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